Born To Die (Lana Del Rey)

Born to Die is the second studio album by American singer-songwriter Lana Del Rey, released on January 27, 2012 by Interscope Records, Polydor Records, and Stranger Records. After signing a record contract with Stranger in June 2011, Del Rey enlisted a variety of producers to work on the album, including Evan Reilly, Patrik Berger, Jeff Bhasker, Chris Braide, Emile Haynie, Justin Parker, Rick Nowels, Robopop, Tim Larcombe and Al Shux. Musically, Born to Die contains a string of trip hop ballads, with the album deriving characteristics from such musical genres as alternative hip hop and indie rock.Critical reaction was polarized, with some praising its distinctive sound, while others criticized the songs’ repetitiveness and melodramatic production.

Nonetheless, it topped the charts in eleven countries, including Australia, France, Germany, and the United Kingdom. Born to Die was also named as the third biggest selling album of 2012 on the UK iTunes Chart. As of September 2013, the album has sold 3.4 million copies worldwide according to International Federation of the Phonographic Industry.In June 2011, Lana debuted the song ” Video Games ” to the internet, which propelled her to online popularity. Due to the song’s positive reception, “Video Games” was later officially released as the lead single off Born to Die in October 2011. The album also spawned an additional five singles: title track “Born to Die”, “Blue Jeans”, “Summertime Sadness”, “National Anthem”, and “Dark Paradise”. Del Rey embarked on a worldwide tour in 2011 to promote the album.

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